Advertisement, helping or harming business?

Advertisement are everywhere! On television, on the internet, and all over the world. They all have one purpose, to make you consider their product or idea. In order for an advertisement to be effective is to have the following 3 e's. They are eye-capturing, effectiveness, and efficient.

The first moment in an advertisement has to be eye-capturing. Grabbing the viewers attention is very important because it affects the attitude towards the rest of the advertisement and ultimately the product. This can be achieved by being shocking, entertaining, or creative.

Have you ever watched a television ad and by the end of it you thought, "What does that have to do with    the product?" Advertisement has to be effective as well as entertaining. If it is too much of entertainment, people think the advertisement is good, but the viewers have no information about the product, therefore, not buying it.

Advertising is expensive. Advertising 30 seconds during the superbowl cost around 2.6 million dollars. (US) being efficient with the resources you are given is key. There is always a limit to advertisement. For television advertisement, there is a time limit. On a poster or billboard, there is the space limit. You have to be efficient or else time and money is wasted and the company has a bad reputation for advertising.

Advertisements can be very effective for a business, but if they doesn't reach the three e's than it is not profiting to the business nor the people viewing them.